You are currently browsing the monthly archive for January 2012.

Hey, while on the misguided brand topic, youch!

This will go down in the annals of ‘You Don’t Want to be Doing That’.

If you’re stumped

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Going, going, gone.

I knew it was coming, but seeing Kodak enter bankruptcy protection was still a shock.

Most Kodak post mortems seem to be couched in a ‘they were dinosaurs’ narrative.
One of the fascinating things about Kodak is they have imaging patents out the wazoo and have had for decades. I was on a VIP tour of their Rochester facility, circa 1985, and it was like visiting NASA. This huge wing devoted to something none of us had ever heard of: digital imaging. It was wild.

Lack of Innovation and Why?

I think one of their main stumbling blocks was they were never seen as a credible hardware company, at least in the public eye. The consumer hard goods they made were always sort of junk-y.
The shift to digital brought ergonomics and styling way to the front and they got left behind.
Seriously, this 2010 (!) offering has a face only a mother could love:

DHDI

Click for portfolio

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